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Entry information

Submissions should relate to activity during the eligibility period of 30th June 2023 to 27th June 2024.

Double Gold, Gold, Silver and Bronze medals are awarded to the best-performing products and campaigns. The highest scoring product in each supplier category will be awarded the accolade of category champion. Winners will be announced at our virtual event via Drinks International’s social media channels on Monday 30th September.

Any questions or queries about entering please contact TRA@agilemedia.co.uk

 

£ 295.00 +VAT (20%)
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This award recognises a brand initiative that is revolutionary to the travel retail sector. This could be the launch of a new style or category of alcoholic drink, a new product, new technology or new innovative packaging systems that will significantly change the future. The initiative must have been introduced into travel retail during the eligibility period of 30th June 2023 and 27th June 2024.

  • What was the objective of the innovation?
  • Why is the idea unique and revolutionary?
  • Where and when was this launched in travel retail?
  • How does the innovation work?
  • Does the innovation contribute to more efficient processes?
  • Why is the initiative original and innovative?
  • Where in travel retail will the initiative be available?
  • What were the promotional launch activations?
  • Please provide any examples of promotional initiatives or marketing activity.

 

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This can be any alcoholic drink launched into the travel retail market during the eligibility period of 30th June 2023 and 27th June 2024. Sales and penetration statistics should be sent to support this entry.

  • What was the objective of the drinks launch?
  • What is the brand concept?
  • Where and when was the brand launched in travel retail?
  • What were the promotional launch activations?
  • Where there any samplings or tastings for the launch activation?
  • How many tastings took place?
  • How many customers engaged into the brand launch activation?
  • Did you meet sales targets, for the travel retail launch?
  • Was there any consumer engagement through social media?
  • Please provide any examples of promotional initiatives or marketing activity.

 

£ 295.00 +VAT (20%)
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This award celebrates the world’s finest and luxury drinks brands launched into the travel retail sector during the eligibility period of 30th June 2023 and 27th June 2024. Products entered must have a minimum retail value of $500 or more.

  • What was the objective of the luxury drinks launch?
  • Why is the brand concept unique?
  • How does the packaging reflect the quality of the alcohol and the price point?
  • How is the brand relevant to the travel retail sector?
  • Where and when was the brand launched into travel retail?
  • What were the promotional launch activations?
  • Where there any samplings or tastings for the launch activation?
  • How many tastings took place?
  • How many customers engaged into the brand launch activation?
  • Did you meet your target sales expectations for the brand launch promotion?
  • Did you create any new contacts or data?
  • Was there any consumer engagement through social media?
  • Please provide any examples of promotional initiatives or marketing activity.

 

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This award will recognise the brand owner whose cross-media campaign is truly original, provocative and sets new standards in travel retail in-store brand promotion. The campaign must have been introduced into travel retail during the eligibility period of 30th June 2023 and 27th June 2024. Please provide us with photographic substantiation of your campaign or video footage.

  • What was the objective of the marketing concept?
  • Why is the marketing concept unique?
  • What were the media channels for the campaign?
  • What was the travel retail in store brand activation?
  • Where and when did the brand activation take place?
  • Where there any samplings or tastings for the brand activation?
  • Where there any interactive experiences for consumers?
  • How many customers engaged in the brand activation?
  • How many tastings took place?
  • Did you meet your target sales expectations for the brand activation?
  • Did you create any new contacts or data?
  • Was there any consumer engagement through social media?
  • Where there any incentives or competitions?
  • Please provide any examples of promotional initiatives or marketing activity.

 

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This award recognises the most innovative design of a new product launch or range from an already existing brand that’s been launched into travel retail during the eligibility period of 30th June 2023 and 27th June 2024. Reasons for the design objectives and how this differentiates and compliments the established brand should be included with the submission.

  • What is the design brief? What is the brand concept?
  • What is the recommended retail price?
  • Who is the target audience?
  • How are the established brand designs reflected in the new product launch?
  • How does the new product design differentiate it as new brand extension?
  • Why is the design relevant to the target audience?
  • Why is the design and packaging suitable for travel retail?
  • Has the final design met its objectives set out in the original brief?
  • Please provide a photograph of the established brand and the new product design to illustrate how they complement each other in the brand portfolio.

 

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This award recognises brands with new packaging launched into travel retail during the eligibility period of 30th June 2023 and 27th June 2024. The judges are in search of the design which successfully executes the objectives set within its original brief.

  • What is the design brief?
  • What is the brand concept?
  • What is the recommended retail price?
  • Who is the target audience?
  • How is the brand concept reflected in the product design and its packaging?
  • Why is the design relevant to the target audience?
  • Why is the design and packaging suitable for travel retail?
  • Why is the design original and innovative?
  • Why does the design have good impact and stand out on the retail shelf?
  • Has the final design met its objectives set out in the original brief?
  • Please provide any examples of design work that may support your entry.

 

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With eye catching drinks brands on offer at airport outlets, often it’s the design of the presentation box or gift set that captures the consumer’s attention and influences their purchasing decision. The packaging must have been introduced into travel retail during the eligibility period of 30th June 2023 and 27th June 2024.This award celebrates the best design for the travel retail sector.

  • What is the design brief?
  • What is the brand concept?
  • What is the recommended retail price?
  • Who is the target audience?
  • How does the presentation box or gift packaging compliment the drinks brand?
  • Why is the presentation box perfect for travel retail?
  • How is the brand concept reflected in the presentation box design?
  • Why is the design relevant to the target audience?
  • Why is the design original and innovative?
  • Has the final design met its objectives set out in the original brief?

 

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We are in search for the best overall design of an existing drinks brand that’s been repackaged and launched into travel retail during the eligibility period of 30th June 2023 and 27th June 2024. The award will recognise the design which successfully executes the reasons for change, set within its original brief.

  • What is the design brief?
  • What are the reasons for change in design?
  • What is the brand concept?
  • What is the recommended retail price?
  • Who is the target audience?
  • How is the brand concept reflected in the product design and its packaging?
  • Why is the design relevant to the target audience?
  • Why is the design and packaging suitable for travel retail?
  • Why is the design original and innovative?
  • Why does the design have good impact and stand out on the retail shelf?
  • Has the final design met its objectives set out in the original brief?
  • Please provide a photograph of how the brand looked previously

 

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This award recognises exclusive brands that have launched specifically for the duty-free sector. This can be either Limited Editions or Travel Retail Exclusives. The initiative must have been introduced into travel retail during the eligibility period of 30th June 2023 and 27th June 2024.

  • What was the objective of the travel retail exclusive launch?
  • Why has the brand been created exclusively for the travel retail sector?
  • Where and when was the brand launched?
  • What were the promotional launch activations?
  • How many tastings took place?
  • How many customers engaged into the brand launch activation?
  • Did you meet your target sales expectations for the brand launch promotion?
  • Was there any consumer engagement through social media?
  • Please provide any examples of promotional initiatives or marketing activity.