2019 CATEGORIES

Please click on an award category to view its description, the entry criteria and to enter online.

SUPPLIER AWARDS ENTRY COSTS

Discounted rates are available on multiple entries: There is no limit to how many categories you can enter.

Entry: £250 + VAT

3 entries: £225 + VAT each

4 or more entries: £200 + VAT each

Entry Deadline: Tuesday 6th August 

SUPPLIER AWARDS 

This must be a brand-new alcoholic drinks product not seen before and being unveiled for the first time at the 2019 TFWA World Exhibition in Cannes.

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This award celebrates the world’s finest and luxury drinks brands launched into the travel retail sector in the last twelve months. Products entered must have a minimum retail value of $500 or more.

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This award recognises exclusive brands that have launched specifically for the duty-free sector. This can be either Limited Editions or Travel Retail Exclusives.

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This can be any alcoholic drink launched into the travel retail market in the past twelve months. Sales and penetration statistics should be sent to support this entry.

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This award recognises a brand initiative that is revolutionary to the travel retail sector. This could be the launch of a new style or category of alcoholic drink, a new product, new technology or new innovative packaging systems that will significantly change the future. The initiative must have been introduced into travel retail in the past 12 months.

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This award recognises brands with new packaging launched into travel retail within the past twelve months. The judges are in search of the design which successfully executes the objectives set within its original brief.

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We are in search for the best overall design of an existing drinks brand that’s been repackaged and launched into travel retail within the past twelve months. The award will recognise the design which successfully executes the reasons for change, set within its original brief.

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With eye catching drinks brands on offer at airport outlets, often it’s the design of the presentation box or gift set that captures the consumer’s attention and influences their purchasing decision. This award celebrates the best design for the travel retail sector.

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This award will recognise the brand owner whose cross-media campaign is truly original, provocative and sets new standards in travel retail in-store brand promotion. Please provide us with photographic substantiation of your campaign or video footage.

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Operator Awards

Voting Closes Monday 5th August

We are looking for the most interesting and enjoyable airport bar for passengers. The nominated winner must have successfully showcased an original concept which is visible through its drinks offering.

VOTING CONSIDERATIONS

  • What is the objective of the airport bar?
  • What is the brand concept?
  • Is the brand concept reflected in its drinks offering?
  • Is the brand concept reflected in the interior bar design?
  • Is there food on offer at the operation?
  • Is there any training to improve staff drinks knowledge to help customers?
  • Does the bar run any promotional activities?
  • What do they do to attract customers to the bar from inside the passenger terminal?
  • Is the airport bar successful?

This award celebrates an airport retailer who has successfully produced a drinks retail promotional offer, event or festival. The nominated winner will have showcased creativity, customer engagement and a well-executed idea.

VOTING CONSIDERATIONS

  • What was the promotion concept?
  • What were the promotional offers?
  • Were there any promotional activations?
  • How long did the promotion last?
  • Did the drinks retail promotion engage many customers?

We are in search for an innovative and leading airport retailer with stores in multiple locations across the globe. The nominated winner will have showcased exciting and unique experiences for its customers and will have achieved strong sales results.

VOTING CONSIDERATIONS

  • Is there a strong group drinks retailing strategy?
  • How many airport stores is there worldwide? In how many locations?
  • What is the customer profile?
  • Does the customer profile vary in different locations?
  • Are there any interactive experiences for customers in store?
  • Are there any exclusive promotional offers?
  • What pricing and promotional strategies have been implemented?
  • How are customers upsold in the retail store?
  • How are customers engaged?
  • Is the customer retail experience good?
  • Does this turn into sales?
  • Are there any unique drinks collections or exclusive products sold instore?
  • How does liquor contribute to the overall sales in the retail operation?
  • How has the retail experience improved for the customer?
  • Are there options for retail browsing online?
  • Are there any retail services?
  • Is there any staff training to help improve their drinks knowledge and help customers?

This award celebrates an independent airport retailer or a single location travel retail operation. The nominated winner must have delivered the highest standards in drinks retailing as well as offering superb customer service.

VOTING CONSIDERATIONS

  • Is there a strong drinks retailing strategy?
  • What is the customer profile?
  • How does liquor contribute to the overall sales in the retail operation?
  • What pricing and promotional strategies have been implemented?
  • How are customers upsold in the retail store?
  • Have the liquor sales grown in the last year as a result of these strategies?
  • What are the results?
  • How has the retail experience improved for the customer?
  • Are there options for retail browsing online?
  • Are there any retail services?
  • Is there any staff training to help improve their drinks knowledge and help customers?

We are in search for a ferry or cruise line operator that sells alcoholic drinks creatively and successfully in this unique retail channel.

VOTING CONSIDERATIONS

  • How many drinks brands are available on their onboard shops?
  • Has this company been successful in identifying which drinks brands appeal to their onboard passengers?
  • Has the drinks offering been improved to passengers?
  • Are there any promotional activations onboard?
  • Have any pricing and promotional strategies been implemented?
  • How are customers upsold in the onboard?
  • Are customers engaged in the retail experience?
  • Are there any retail services on offer?

The nominated winner of this award must have delivered a successful campaign that highlights a drink offering whilst attracting consumers.

VOTING CONSIDERATIONS

  • Was the marketing concept unique?
  • Did the campaign attract the target customer profile?
  • Did the campaign attract potential customers?
  • Was there an in-store activation?
  • Was there an exclusive sales proposition?
  • Where there any incentives or competitions?
  • Were there any interactive experiences for consumers?
  • Were many customers engaged in the marketing activation?
  • Were there any onsite tastings?
  • Was there any consumer engagement through social media?

In order to grow business, many airport retailers work together with drinks suppliers. The nominated winner for this award must have created exclusive experiences for customers that concluded in fantastic sales as a result of the partnership concept.

VOTING CONSIDERATIONS

  • How long did the initiative last?
  • Was the initiative a unique concept?
  • Were there any instillations for the initiative?
  • Were there any promotional activations?
  • Were customers engaged in the activation?
  • Did both retailer and supplier achieve their objectives through the promotion?

We are in search for an innovative and proactive drinks buyer who has generated a positive impact within their retail operation during the past year.

VOTING CONSIDERATIONS

  • Has the drinks buyer implemented innovative ways to enhance the retail experience for their customers?
  • Is the drinks buyer good at balancing commercial negotiations?
  • Has the drinks buyer created new partnerships with drinks brands to improve the drinks offering in their retail operation?
  • Have they actioned any exclusive promotional offers?
  • What pricing and promotional strategies have they introduced?
  • How are customers upsold in the retail store?
  • Has the drinks buyer created new ways to increase foot traffic, engage customers and increase sales?